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Okay. This is a tough sell. In most advocacy or not-for-profit cases, you're asking for a tangible response from your audience to "buy" an intangible "product." You're trying to persuade people to agree with your point-of-view or your cause and actually DO something.
How do I get people to the polls and how do I convince them to vote for a tax increase? How do I persuade people to do something they don't necessarily feel like doing? How do I motivate audiences to grab their checkbooks when times are tough?
Advocacy (or cause) advertising is some of the most challenging work an agency can take on – and some of the most rewarding. We have a long history of promoting schools, parks, museums, the arts, senior citizens … and the legislation that supports them. |
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