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Here we go again with the paradoxical nature of our agency. Whether our artists are working on a logo or our writers are working on a slogan, both call upon their left and right brains to get the job done right. With every new project, you can see eyes light up, brows furrow and pens begin to doodle on notepads. But after the left brain has produced its big ideas and approaches, the right brain kicks in to creatively solve issues of space, time and money.
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