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Creativity is everywhere.
Michael Ray, a Stanford University professor at the Graduate School of Business, teaches a class called Creativity in Business:
| "People say that the only constant in the world today is change. What I'm saying is, that's not really true. There's another constant in the world: your own internal creativity. That's always there for you." |
Having said that the central objective of the graphic designer is to
sell, we also believe that one important goal of any client-agency relationship is to foster each other's creativity. This can arise in many forms: we brainstorm for ideas; review communications audits to know what we can do better; solve a graphic problem in a unique way – creativity touches all facets of our lives. We all have it – and
the best programs, the most successful campaigns, and the greatest relationships are ones where the ideas emerge from our internal and collective creativity.
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