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For example, the Flash introduction is particularly bad for
site owners because:
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It takes three years to load. |
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Once you've seen it, who wants to see it again? |
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The assumption is that because it's on your computer, it's more than/better than a TV ad, which it's not. |
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It makes the Web site nearly impossible to find. If no one can find your Web site, does it exist? |
This quick checklist can help bring your site to life.
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Make sure it is integrated with your other marketing
materials. |
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Have both a programmer and a designer involved in the process of integrating your site. And be careful. |
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Frames are a site's worst nightmare. They are like Star Trek cloaking devices. Search engines can't find you when all of your key information exists in a frame. |
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Applets are cool but should never contain key information that
doesn't appear elsewhere. |
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If you can't think of ways to use your Web site to help your
clients/customers, don't ask your Web developer to come up with some. Meet with a marketing and strategy person who can evaluate its worth. Remember, marketing dollars ought to work like an investment, not an expense. |
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