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Today, organizations are again facing major PR challenges. Daily news reports of corporate wrongdoing, product recalls, market declines and Chapter 11 filings all impact how the public views all businesses, not just those in the headlines. Credibility and public confidence that have taken years to build can disappear literally overnight.
An effective PR strategic plan enables organizations of any size to be prepared for large and small problems. Incorporating a sound plan, and reviewing it regularly, can allow decision-makers to effectively deal with challenges if, and when, they occur.
Web programmer or web designer?
>> Evan Scott, Senior Account Manager
Contrary to what many of them will say, most Web site designers are programmers in disguise. They have never gone to school to study design. They don’t know what a focus group is and they will look at you blankly if you ask about the importance of white space.
You can tell when programmers are playing designer. They like to develop Web sites with the newest fun tools and gadgets. The question is, will these help the site? |
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