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Frequency
Average number of times the audience will be exposed to a message.
Gross Rating Points (GRP)
Reach of total audience multiplied by Frequency.
Target Rating Points (TRP)
Reach of a specific audience (i.e., Adults 25-54) multiplied by
Frequency for that same audience. (50% Reach multiplied by
7 Frequency = 350 TRPs)
Cost Per Point (CPP)
Total Cost divided by GRPs or TRPs. ($3500/350 TRPs = $10 CPP)
Circulation
Circulation is the foundation for determining the advertising value for outdoor and print. Outdoor circulation is based on traffic counts and newspaper circulation is based on subscriptions/newstand sales. |
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