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Learn mediaspeak!
>> Linda Kahn, Senior Vice President, Media
Sometimes in media we speak a different language. I am hoping
these short columns will help us communicate in the same language! To begin, here’s a quick guide to media terminology that we put together for our clients:
Media Mix
Media campaign that uses two or more media at one time.
Total Impressions
Total number of people times number of announcements/
insertions.
Reach
Percent of the total market or demographic a campaign will reach. (Total Impressions divided by Total Population = Reach)
Rating Points
Percent of the market or demographic reached for a particular time period or location purchased. |
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