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This is just fine with us. Actually, the majority of creative people in our business enjoy laboring in hopes of winning over a tough audience. We love to apply our engaging words, beautiful images, ethereal movement and haunting music to involve, enamor and intrigue.
Still ... as we continue to beat our right brains silly, striving for the right look, the most arresting angle, the ultimate bon mot, we're reluctant to acknowledge that simple words like "save" and "discount" have probably done a better job of selling than any theatre poster by Toulouse-Lautrec and that ... is a humbling experience.
On ducks, dogs, bunnies and branding.
>> Lori Ohlmann, Senior Vice President, Account Services
Remember the RCA Victor dog Nipper, posed with ear up and head cocked in front of the Victrola? The accompanying title to this famous painting was "His master's voice." Nipper was certainly a lovable guy. But more importantly, his attentiveness to the speaker conveyed the fidelity of sound projected by an RCA product, with the title driving home that point. |
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