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We talk about what we do in plain English, without trying to mystify you into a promotion or a contract.
So, we do all of the yada-yada-think-out-of-the-box stuff but, more importantly, we're regular people. Here's what our industry is about:
You have something to sell. There are only four things for sale, of course: Products, Services, Professional Services and Causes (or Participation). You sell one, maybe two of those things. We, for instance, sell Professional Services and Services. Let's be grandiose (but speak in plain English) and call them The Four Pillars of Commerce. Here's how they look and what they're all about.
| Products |
Services |
Alcoa Classic Liviing Collection™
iMac®
Coca-Cola® |
Economy Linen
Fedex®
Roto-Rooter® |
| Professional Services |
Causes |
P/O/N
Charles Schwab
Kettering Medical Center Network® |
Sinclair Foundation
American Cancer Society
CultureWorks |
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